“Context determines what we are willing to accept as knowledge” (Gregg, 1984).
Social knowledge is the result of the reciprocal relationship between rhetoric and the community in which it occurs. The blog and the micro-blog promulgate social knowledge by looping the rhetoric of the thought community, i.e. the organization, back to the community by providing the members of the community a forum to speak to one another.
A continuously strengthened common paradigm, one of the three dimensions of social capital, as defined for my research, will be reflected in the ongoing rhetorical activity, which, in turn, will strengthen the common paradigm. A contextual filter, based on the organizational culture and the existing common language and understanding of processes renders the rhetoric used in the blog and micro-blog comprehensible and meaningful. The blog, mainly controlled by the organization’s leadership and the micro-blog, predominantly controlled by the employees, Continue reading ‘Corporate Blog and Micro-blog perpetuate social knowledge’
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